1) It’s 9am on Wednesday morning. What are you doing?
A) Creating emotional connections through mass media.
B) Targeting users with personalised ads.
C) Cursing eagles as they soar above your head.
2) You’ve got a big pitch on Friday. What's the best possible outcome?
A) A whole team of clients collapsed in their chairs, sobbing at the poignancy of your idea.
B) Your favourite client, Susie, saying: “that’s the best bloody pie chart I’ve ever seen in my life.”
C) Just for an hour, you forget about the irony of your existence.
3) When someone asks you what you do for a living, what do you say?
A) “You know that massive ad everyone’s talking about? I sit near the person who wrote that.”
B) “I’m the reason you bought those batteries off Amazon last week.”
C) WHERE DID YOU LEARN TO SPEAK OSTRICH?
The results: Mostly A’s: You’re a born advertiser. Dave Abbott himself would be proud of your portfolio.
Mostly B’s: You’re a digital marketing star. You could sell ice to an Inuit, as long as they’ve opted in first.
Mostly C’s: You’re a large flightless bird based in Sub-Saharan Africa. Your diet consists mainly of roots, leaves and seeds.
Nathan Marsden, Creative Director