KON X KONNECT
Konstantin is a big deal. He shoots some of the world’s most-watched YouTube content - and helps KSI and the Sidemen (Google them, oldies) to keep their views in the millions.
In the process, he’s also snagged a million YouTube followers of his own - so he knows creative talent when he sees it. Which is presumably why he asked Friendship to help create his latest branded film.
Konnect is the satellite WiFi brand that helps rural users enjoy a city-standard internet connection, wherever they are. That way, they can transform themselves from Non Kon, into King Kon. Hit play to see what we’re talking about.
It’s 5.30, you’ve just finished your 474th Zoom meeting of the day, and you can’t wait to shut your laptop, kick back, and… stare at the slightly larger screen on the other side of the room.
But not this time. This time you’re going to put those legs of yours to good use. And with an extra hour of sun on your back, you’ll probably run further and faster than ever.
That’s the message Sports Direct wanted to send – and Friendship were happy to help. Working alongside SD’s in-house production team, we helped inspire young people to start Running in a New Light with this cross-platform campaign.
Happy Home might just save the world. They’re helping to restore a self-sustainable community in Kenya – and their potential for serving people stretches even further. But first, they needed a rebrand. And for that, they needed a bit of help from Friendship.
We updated their tone of voice and visual identity to help them appeal to a younger target market – reflecting a modern outlook that goes beyond traditional charity stereotypes, and creates hope for the future. If that’s not enough for you, there’s also a film on the way. Watch this exact space
FLORENCE DE WALDEN
Some people get all the luck. Not content with having the coolest name you’ve ever heard, Florence De Walden is also a life-changing nutritional therapist. But you probably knew that already - because since we created her brand strategy and visual identity, Florence’s profile has gone from strength to strength.
With a modern, minimalistic vibe that captures her outstanding expertise and personable approach, Florence is giving other nutritional therapists food for thought. Bon appétit, bitches.
INTO OUR DMS
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