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YOUR ADVERTISING

You’ve probably noticed that people are baffling. They’re irrational, impulsive and emotional. So it can be tricky to create ads that connect with those brains of theirs. Luckily, we speak fluent human – and we’re more than happy to translate. Read on and discover four key ways to make them say ‘affirmative’ to your brand.

EMOTION IS THE LOGICAL APPROACH

Humans like to think they’re logical – which is awkward, because studies show they’re basically just piles of laughter, tears and memories. The IPA analysed 1400 of the most effective advertising campaigns of the last 30 years, and discovered 4X more emotional ads than rational ones¹. So even if your product is 32.5% more effective, you’ll need to poke your audience in the feels before they’ll care.

"THIS PRODUCT IS SUPER-OPTIMUM!"